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•The Samsung Group is a South Korean multinational conglomerate headquartered in Samsung Town, Seoul
• It comprises numerous affiliated businesses, most of them united under the Samsung brand, and is the largest South Korean chaebol
• As of 2020, Samsung has the 8th highest global brand value
• It comprises numerous affiliated businesses, most of them united under the Samsung brand, and is the largest South Korean chaebol
• As of 2020, Samsung has the 8th highest global brand value
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