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PINAR, which has been the quality choice of its consumers since its establishment in 1973 and maintaining its leadership in the food sector, is a brand with a wide product range with products that meet different consumer needs in the milk, meat and water product range. Following the world trends closely, PINAR maintains its leadership in many product ranges. PINAR introduced Turkey to firsts in the food industry. Pınar Süt, Pınar Meat, Yaşar Entegre Pazarlama, Çamlı Feed Livestock, Pınar Su, and Pınar Foods companies affiliated to Yaşar Holding continue their activities with more than 5 thousand employees. The increasingly competitive environment in the country's economy makes it more important than ever for companies to create strong brands. Being the brand preferred by the consumer, ensuring sustainable profitability and opening up to international markets are possible by fulfilling the requirements of being a brand.